Pay TV operators, why survive when you can thrive?
Nowadays, the anywhere, anytime and on any device content consumption is no longer a simple consumer wish. It became a strong requirement and a must have.
Consumption habits are changing. People are spending less and less time in their family home watching television or on the high street buying multimedia content like DVDs and CDs. In parallel, the desire to easily obtain new, fresh content at home and on the go is growing
Over-The-Top, or OTT, players have perfectly understood this mutation of the content usage and have launched video services over Internet taking advantage of the emergence of new technologies, such as adaptive bit rate streaming, which increase the quality of experience on such unmanaged-networks. These services have been so successful that they are increasingly considered today by customers as viable alternatives to pay TV services.
The challenges for Pay TV operators
Within this changing content consumption landscape, Pay TV operators need not only to defend their position against OTT players but also to seize the opportunities offered by OTT in order to extend their services to new devices and thus attract new customers and increase their revenues.
In order to achieve this, Pay TV operators should tackle two additional challenges :
Firstly, secure their content when delivered to multiple and heterogeneous devices.
Secondly monetize their services in an environment where the “abundance of content” and an inconsistent viewing experience, might generate frustration and dissatisfaction if not managed properly.
Viaccess OTT Multi Screen Solution enable Pay TV operator to: