On-demand content: the revolution led by the connected generation
The digital era has opened the door for content-on-demand. More than just hype, it is fast establishing itself as one of the leading trends for the connected generation.
Whether, we are talking about video-on-demand, catch-up TV, live unicasted TV, individual music downloads or subscription services, the content needs to be protected with DRM technologies adapted to the device (PC, tablets, smartphones, mobile phone).
Viaccess' solution: A Multi-standard DRM solution addressing PC, tablets, smartphones, phones and connected TVs.
This multi-standard approach gives full control to a service provider to mix DRM technologies according to the individual requirements of specific devices and content owners.
Typically, Microsoft DRM (WMRM10 and playready) is embedded in connected TVs, in PC through Silverlight or Windows Media Player and could be download on smartphone and android (Purple-Safe™ is Viaccess DRM agent based on playready addressing this need).
It is approved by the movie studios and the music companies for all types of services and it is becoming a defacto standard for those services.
OMA DRM 1.0 is embedded in most of the mobile phones and is endorsed by music companies for mobile phone music and ringtones download. However, such a solution is not approved by movie studios for premium content or subscription music services
OMA DRM 2.0 is embedded in the latest mobile phones. It is approved by the music industry for subscription services and it is approved by movie studios for premium content.
Purple-DRM can be operated in parallel with Viaccess CAS/DRM that protects Video content for STB (DTH / DTT / Cable / OTT)
Purple DRM™ ’s benefits